The second method is actually painting the letters on, this makes the scroll stand out and the word becomes subordinate. Using this more subdued method for the secondary word increases the impact of the house name.
All the oak leaves and acorns are traced and shaded and a couple of them are in the kiln firing as I write. The are in dark black paint and are very effective, I shall reserve the decision as to wether or not to paint the acorns brown and leaves green when it's all fired. Sometimes simple(s) can be more effective.